12/24/2023 0 Comments Wordify answers for leadersSimilarly with ebooks, similarly white papers, especially among B2B companies, which we work with primarily B2B companies, those kinds of things have remained a constant, and I can't really see them going anywhere anytime soon. So from that perspective writing blog posts has very much stayed a constant. Perhaps 10 years ago, you would have thought, "Well, the blog post will probably be replaced by something else in a few years time," but it hasn't, and it continues to be the best way for companies to display thought leadership, rank well on Google, and just in general put out content is going to engage and educate their audience. That hasn't really changed even from before my time. From one perspective, it hasn't changed in the sense that we're still writing blog posts, we're still writing articles that get published on a website just like you would have read 20 years ago, really. So how has it changed? What content are you producing now compared with eight years ago, and has it changed that significantly? So just before we dive into the specific marketing technology that you use within Wordify, let's touch on content marketing strategy, because as we mentioned, you've been kind of working in content, content marketing, content production for the last eight years or so. That's pretty much what we do and our services in a nutshell. So we help those companies with their content marketing, everything from blog posts, white papers, ebooks, landing pages, the strategy that goes along with that, how to distribute that content. As you mentioned in the intro, it's a topic I've been writing about for a good few years now. Basically anything to do with web content management, that is our forte, that is my personal forte. Liferay, who would be another name that may ring some bells. That's one client that we've had in the past. So to give you some examples, you mentioned Shopify. So that's digital experience platform vendors primarily. To give a very quick summary of what Wordify is and what we do, we are a content marketing agency for SaaS companies, and even more specifically than that, we help the DXP companies and CMS companies. Well, thanks again, David, for having me on. So Kaya, explain what Wordify does and how you use marketing technology to make it better.īrilliant. He's the founder of a boutique content strategy agency for business software vendors called Wordify. I'm joined today by man who's been writing about enterprise software since 2012 for various publications, including Shopify and CMSWire. Free to use on Mac, Windows, Chrome, and iOS. Faster than typing an email or meeting live. Record and share video messages of your screen, cam, or both. Get free access to premium features with a 14-day trial! Here are the top tools in Darryl's current martech stack:Ĭreate advanced email marketing campaigns with features like automation, landing pages and surveys. Everyday low, low prices very close to wholesale! Save money when you shop here! - OOS.Listen to Martech Stacked on Apple, Google Podcasts or Spotify. Shop our close-out items, bargains, discounts, good deals, cheap stuff and other great values for sale every day. Your on-line purchase is protected through encrypted secure ordering through our Yahoo! Store shopping cart & order form. Buy online with confidence when you order discount softball & baseball equipment & accessories from.
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